Calculators for single-store retailers

Find the return on ad spend your store needs to break even, and the one that hits a profit target, from your margin and variable costs.

See whether a new customer pays back on the first order, and how many repeat orders it takes if not. Enter margin, fees, costs and ad cost.

Test a free shipping threshold against your own orders: monthly profit change and the share of shoppers who must add items for it to pay.

Estimate whether local inventory ads pay for a single store: clicks, store purchases, incremental profit and the breakeven store-purchase rate.