Are local inventory ads worth it?
Local inventory ads are worth it when the store purchases they cause earn more gross profit than they cost. Enter your budget and click cost to estimate it.
- Clicks per month
- n/a
- Store purchases from clicks
- n/a
- Incremental in-store sales
- n/a
- Profit after ad spend
- n/a
- ROAS on incremental sales
- n/a
- Store-purchase rate needed to break even
- n/a
How to read this
The break-even rate is the number to argue with. If it sits below what you think your clicks convert to in the store, the ads are likely worth testing. If it sits well above, they are not, at this click cost. Most stores cannot see every store purchase that follows a click, so run the numbers at a cautious conversion and incrementality, then compare with the sales you can actually measure.